Definition of Scobelizing

I'm getting caught up on my feeds and actually made it all the way down to the "S" blogs on my list. I noticed something funny about Scoble's headlines - he loves to drop names. He still makes for a great read though.

He gets way more than bonus marks for in the enthusiasm category though. Something that we need more of around here.

Might this be a symptom of the winter blahg's that I keep hearing about?