Sensationalism in the blogosphere

CNET is running a piece entitled "Battle of the blog". This turned out to be a moderately sensational piece, as far as technology reporting goes. What gets missed is that the impact on the end-user, unlike most standards battles, is largely incidental because there are already a ton of "stand-ins" that we already use to perform the underlying critical functions - ie, things like RSS itself.
This is not a "non-issue", but its also not the big battle that Festa makes it out to be.