19962013
All Your Brands Are Belong to Us
via BuzzMachine...
"General
Motors' Roger Adams... said, "The consumer wants to be in control, and
we want to put them in control." Echoed Saatchi & Saatchi chief
Kevin Roberts, "The consumer now has absolute power."
"It is not your goddamn brand," he told marketers."
See this post as it first appeared on Blogware.