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The Customers Define Quality, Not You

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Peter-druckerNice.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

– Peter Drucker (1909 - 2005)

See this post as it first appeared on Blogware.