ZDNet: "Redmond doesn't appear to be in a position to dive in for the kill. But, the company's TiVo announcement at CES changed that in a heartbeat. A joint press release issued by Microsoft, TiVo, and, ironically, Adam Curry's former employer MTV makes clear that it's only a matter of time before Microsoft's Mobile Windows Media Player is married to the sort of storage that puts it at the forefront of targets for time-shifted multimedia-casts."

After reading this I am left without any doubts that Windows Media Player 11 must include a fully integrated OPML directory browser and and RSS parser - i.e. a built in Podcatcher.

Doing so would substantially change the rules of the game for content producers, create critical mass behind RSS and RSS enclosures, and most importantly - entirely change the rules of the game for Steve Jobs and his darling little iPod.

After all - what are Windows users going to use to get their content on their iPods? Do we have any reason to believe that audio content producers are going to be less receptive to RSS than textual content producers?

C'mon Bill, drive this bus.